LuckyFes has made history! When we launched LuckyFes in 2022, we managed to attract 20,000 attendees over two days given only six months of preparation. In 2023, we expanded to three days and drew in 42,000 attendees. For 2024, aiming to become “Asia’s largest theme park-style festival,” we further expanded into a vast grassland area. The event grew to feature four stages over the three days, welcoming 60,000 attendees.(LuckyFes’24 After Movie)
Since its inception, the VVIP area has been a key feature, with nearly 400 individual sponsors visiting last year. The satisfaction survey results have been outstanding for two consecutive years, scoring an impressive 4.87 out of 5. We truly appreciate everyone who attended!
Now, in its fourth year, LuckyFes’25 is leveling up further with BARKS, which celebrates its 25th anniversary, joining as a co-organizer. The festival will be held over a three-day summer holiday weekend—August 9th (Sat), 10th (Sun), and 11th (Mon, a public holiday)—with the theme “The Ultimate Summer Break: Asia’s Largest Theme Park-Style Festival.”
To ensure a premium and comfortable experience, we are offering the following five exclusive benefits to our individual sponsors:
1)Exclusive Access to the VVIP Area with Dining, Drinks, and Sauna
・Air-conditioned dining area (all inclusive, excluding champagne)
・Bar counter and tented sofa seating
・Premium barrel sauna, pool, and massage services (paid)
・Cloakroom and large screens (watch other stage performances via ABEMA streaming)
2)Learning and Networking Opportunities at G1@LuckyFes
Learning sessions are held daily in the dining area (typically from 1pm to 2:30pm). In the past, we have welcomed notable speakers such as Takafumi Horie, music industry veteran Takeo Nakanishi, producer Yusuke Nakagawa (who worked with Kyary Pamyu Pamyu and ATARASHII GAKKO!), and DJ Dragon, CEO of BARKS, for insightful discussions with Yoshito Hori on the music and entertainment industries.
3)Exclusive Front-Row Access for VVIPs at All Four Stages (RAINBOW, WING, GARDEN & HILLS)
4)Complimentary Dedicated Shuttle Bus from Mito Station, Reserved Parking, and Exclusive Gate Access
5)Access to Exclusive Paid Services, Including the After-Festival Party
The After-Festival Party takes place every night at M-GARDEN, with transportation provided. Guests can enjoy a premium piano performance sponsored by Steinway & Sons while networking over champagne. Additional paid services at the festival venue include:
・Massage in the shade (JPY 5,000/30 min)
・LuckyFes Premium Barrel Sauna (JPY 5,000/day)
・Champagne service (JPY 50,000–100,000/bottle)
・Exclusive Aloha shirts (JPY 50,000 each)
These benefits solve five common festival inconveniences:
1.Concerns about access
2.Excessive heat
3.Long food lines
4.Distant stages with limited visibility
5.Lack of familiar connections
This is an exclusive invitation-based experience, bringing together a select community of distinguished attendees. The VVIP area has become the premier networking hub at the festival. For reference, please see the attached document for past participants.
We will also continue to offer 3-day passes and 10-person group packages, which were incredibly popular last year. New for 2025, we are introducing discounted tickets for elementary school students (half the price of adult tickets). We encourage you to enjoy LuckyFes across all three days with your family and friends!
We have prepared an informational video and documents, so please take a look.
We look forward to your participation!
See you at LuckyFes’25 on August 9th (Sat), 10th (Sun), and 11th (Mon, a public holiday)!
Yoshito Hori
Executive Producer, LuckyFes
