LuckyFM Ibaraki Broadcasting Co., Ltd. (Headquartered in Mito City, Ibaraki Prefecture) will begin selling the “Early Bird” 3-Day Pass for LuckyFes’25, to be held at the National Hitachi Seaside Park over the 3-day weekend from August 9–11, via the LuckyFM Ticket Sales System “RakiTicket” starting at 10:00 AM on Saturday, February 1. Priced at 29,800 yen (regular price: 35,000 yen), this limited sale will be available on a first-come, first-served basis, with only 500 tickets available.
LuckyFes has gained popularity as a festival with the theme of “A Celebration of Music, Food, and Art,” offering a theme park-like experience that appeals to a wide range of ages, from children to adults. The fourth edition, LuckyFes’25, is set to take place during the summer break under the slogan “Summer Vacation: The Largest Theme Park-style Festival in Asia.” To make it more accessible to students and their families, the event dates have been moved to coincide with the summer vacation period. Additionally, by partnering with “BARKS,” Japan’s largest music information media celebrating its 25th anniversary, the event will focus even more on artist bookings than ever before.
Take advantage of this opportunity to get your tickets at a great price and enjoy a powerful summer at the upgraded LuckyFes’25!
Message from the General Producer of LuckyFes, Yoshito Hori
LuckyFes, with the theme “A Festival of Music, Food, and Art,” was born in 2022 as a completely new kind of festival. In its inaugural year, with only six months of preparation, it attracted 20,000 attendees. The following year, the number grew to 42,000, and in its third year, it reached 60,000 attendees.
Now, for its fourth edition, LuckyFes’25 will be held with even more enhancements in the following three areas!
1）Enhanced for Easier Participation During Summer Vacation for Students and Families
The event will be moved to the second week of August, during the summer vacation period, which has been the traditional time for rock festivals for over 20 years. Concerns regarding temperature, thunderstorms, and heatstroke have been addressed, showing no significant difference between July and August. In line with the purpose of LuckyFes, which aims to provide enjoyment for multiple generations of attendees, the schedule has been adjusted to make it more accessible for students and families, while aiming for a larger-scale event.
※Details: https://luckyfes.com/2025/01/08/1217en/
2) Powering Up Music with Co-hosting by BARKS
Until now, the festival was organized solely by our company, a regional private broadcaster, but this year, we will co-host with BARKS, one of Japan’s largest music media outlets celebrating its 25th anniversary. This collaboration will strengthen the “music” aspect of the event with a nationwide scope. With BARKS’ involvement, we can leverage long-established relationships with artists to bring even more exciting bookings for LuckyFes’25. Through interviews and live reports, BARKS will use its media platform to showcase the charm of the artists to audiences across the country, further energizing the music scene.
3）Transforming into a Theme Park with the “Lucky Monster” Worldview
Last year, the creative director for art, the innovative artist KAIHO, made a significant impact, and this year, they will continue to lead the creative direction, further enhancing the theme. While the creative director has changed every year until now, this will be the first year of continuity. The theme park atmosphere of LuckyFes will center around the “Lucky Monster” and its unique characters, strengthening the theme. The popular “Lucky Monster” that appeared at LuckyFes’24 will bring even more new characters, solidifying the festival’s immersive theme park experience.
Looking back, on January 5, 2022, just two hours after the shocking announcement of ROCK IN JAPAN FESTIVAL’s relocation to Chiba, we announced the launch of LuckyFes with the slogan ‘Don’t let the spirit of Ibaraki’s festival culture die!’ The impact on Ibaraki residents, both culturally and mentally, was immense when it was no longer going to be the venue for one of Japan’s largest festivals, and the economic damage to the region was also substantial. We didn’t want to disappoint the people of Ibaraki; we wanted to give them hope. That’s why we launched LuckyFes with that one goal in mind.
LuckyFes has been well-received as a festival that appeals to all generations by offering free admission for children under elementary school age and half-price tickets for junior and senior high school students. It brings together a wide variety of music genres, including POP, ROCK, HIPHOP, anime songs, idols, K-POP, and top artists from Asia, while also featuring legendary artists who appeal across generations. In addition, we’ve focused on food and art to create a theme park-like atmosphere.
With the slogan ‘Summer vacation, Asia’s largest theme park-style festival,’ we will continue preparing for LuckyFes’25 to ensure that many friends can enjoy the event in a safe and secure environment.
Let’s meet at LuckyFes at Hitachi Seaside Park from August 9–11. (＾＾)/”
LuckyFes General Producer
Yoshihito Hori
“Early Bird Discount” 3-Day Pass Limited to “RakiTicket” Sales Starting from 10:00 AM on Saturday, February 1st!
Special Price：29,800 yen (including tax)
Limited to 500 tickets: Early bird discount for 3-day pass (first-come-first-served)
■LuckyFM Ticket Sales System “LuckyTicket”: https://r.funity.jp/ibatick
(*Registration for LuckyFM membership service “LuckyTicket” is required. Membership registration is free.)
■Sales Period：From February 1, 2025 (Saturday) 10:00 to February 28, 2025 (Friday) 23:59）23:59
<Regular Ticket Prices>
| Ticket Type | Adults | Junior & Senior High School Students |
|---|---|---|
| Single Day Ticket | 13,500 yen (incl. tax) | 6,750 yen (incl. tax) |
| 2-Day Pass (First 9th-10th / Second 10th-11th) |
24,000 yen (incl. tax) | 12,000 yen (incl. tax) |
| 3-Day Pass | 35,000 yen (incl. tax) | 17,500 yen (incl. tax) |
※If you plan to drive, parking tickets (additional fee) will be required. Further details will be provided later.
※If you wish to bring and set up a tent, a separate tent usage ticket (additional fee) will be required. Further details will be provided later.
LuckyFes’25 (https://luckyfes.com/)
LuckyFM Ibaraki Broadcasting will host LuckyFes’25, a festival themed “A Celebration of Music, Food, and Art,” on August 9th (Saturday), 10th (Sunday), and 11th (Monday, Public Holiday).
Venue: Kokuei Hitachi Seaside Park (605-4, Oonuma, Mawatari, Hitachinaka City, Ibaraki Prefecture, Japan)
Dates: August 9th (Saturday), 10th (Sunday), and 11th (Monday, Public Holiday), 2025
■ KAIHO Profile
KAIHO is known for creating works that pursue a unique worldview, including special effects makeup, graphic design, and art direction. Leveraging this creative vision, KAIHO has worked across a wide range of media such as music videos, films, and live events. By intentionally limiting the grotesque image of special effects makeup and using colors effectively, KAIHO has created a pop yet realistic unique world. KAIHO has provided special effects makeup, masks, and sculptures for artists like King Gnu, Vaundy, Official HIGE DANDISM, Kyary Pamyu Pamyu, Yama, ALI, and Fujii Kaze. KAIHO was selected as one of the top 3 in the World Special Effects Makeup competition at WBF2020 in Australia and was awarded Forbes JAPAN 30 UNDER 30 2024 (30 people under 30 who are changing the world).
■ LuckyFM
LuckyFM is the only private radio station that covers Ibaraki Prefecture with FM94.6MHz/88.1MHz. With the launch of FM Tsukuba (88.1MHz) and the expansion of the radiko free streaming area across seven prefectures, LuckyFM has become accessible in the greater Tokyo area as well. LuckyFM produces original programs focusing on five core concepts: “Diversity-filled music,” “Local major,” “Niche top,” “News,” and “Sports.” Additionally, LuckyFM organizes large-scale events and concerts, with LuckyFes being one of its key projects.
■ BARKS
BARKS is a leading music media company in Japan that operates the largest music portal and organizes music festivals. Its goal is to create opportunities for encounters with music in daily life. BARKS has gained immense trust from domestic and international artists due to its sincere reporting style and high-quality articles. In terms of music festival operations, BARKS is challenging the creation of entirely new types of festivals with the theme of “Asia’s largest theme park music festival.
[Inquiries regarding this matter]
LuckyFM Ibaraki Broadcasting Corporation
Public Relations Department
Contact: Hashida, Yasuda
Email: pr@lucky-ibaraki.com